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eBook: Write to Reach Today's Audiences, in print or online

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Though you can purchase this product individually, the BEST deal is a subscription to the Effective Church Communications (ECC) Library, which contains all the books, videos, and church communications resources on this site for $36 a year. In addition, if you sign up for the ECC Library you get permission to make as many copies of the materials to share with your church staff and church communications team as you want. CLICK HERE to subscribe to the ECC Library.

A common complaint I often hear is that "nobody reads what we write!" With this statement, church communicators attempt to shift the blame to readers, if their church members don't take action on what they wrote about.

That's not fair. If people don't read what we write it is most often the fault of the writer. We didn't make the point clear or we were vague and garbled. 

From years of working as a newspaper reporter, freelance writer, and church communicator, I learned early on that I had to take responsibility for my readers to understand my message and respond. From years of trial and error, this book has advice that I hope will help you write so that your audience will read and take action. 
41 pages
You will get a PDF (6MB) file

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